How marketing can be the game changer for your business

Hey, are you really happy with your career? Are you really satisfy with the current job, you are doing right now? Or sometimes thinking like having your own business?

Are you somebody, who always has a dream to become a successful businessman? But, no idea how to build a successful business. Are you aware of the subjects, you have to acquire enough knowledge before dive into today’s competitive business world? Do you know about the deep concepts of having a successful business?

If your answer is No or you have a little curiosity then let me draw your attention to these areas. Before that let’s have a detailed discussion on the topics, that will be explained below. The topics are:

1. Effective Marketing
2. Digital Marketing v/s Traditional Marketing
3. Communication skills
4. CATT Marketing Funnel
5. Integrated Digital Marketing
6. Importance of Economics
7. Personal Branding: Mass Trust Blueprint

Introduction

In this competitive era, every day so many businesses start with so many unique ideas and concepts but very few can create a strong brand and able to survive in today’s market. From the start to survival and later make the survival turn into a strong brand and identity, every entrepreneur must have basic knowledge on the topics given above. Now let me build among all of you, a basic understanding of all these concepts.

1. Effective Marketing

We all hear the word “Marketing” probably every day, but a maximum of us have no idea how powerful it is? Every entrepreneur must be a good marketer first to stand out in the crowd and to become very successful.

Marketing starts even before the product idea comes to mind. It shows the need of the customers so that a strong product can be created. Marketing may comes to end after the product is sold, but a good marketer keeps a relation with the customer even after the product is sold, thus that customer stays for a lifetime. That much power is Marketing because it makes sales very easy. But always keep in mind to make stronger your product quality than marketing.

2. Digital Marketing v/s Traditional Marketing

As we are living in the 21st century but we can not neglect traditional marketing in comparison to digital marketing in this digital world. Still, people are listening to the radio and watching the TV. As these are the most convenient medium of reach to most Indian homes. Smartphones and Internet facilities are remaining a dream for many Indians. So traditional marketing plays a huge role in comparison to Digital marketing. But, it is expanding day by day.

3. Communication skills

Good marketing starts and ends with only Good Communication. Good Communication does not mean heavy vocabulary what is used generally in literature subjects. Good communication is that, which is pleasant to understand and most importantly convey your thoughts to the other person.

Continuous conversation or communication with your customer is all about good marketing. So that you can find your customer’s need and also you can improve your product to make it fit according to your customer’s need.

4. CATT Marketing Funnel

CATT marketing funnel is a framework that runs the entire Digital marketing process. If you want to run your business via Digital marketing, then you have to master the CATT marketing funnel. But first of all, you have to choose the right niche for your business. Later, the niche will give the perfect momentum to the CATT marketing funnel. CATT funnel has the following components, that you have to understand very well before jump into digital marketing.

• Content- Create powerful content for your niche, that may be in the form of a blog post, Video, Picture, Audio & Live webinar, etc.
• Attention- Draw the attention of people towards your content through social media, paid ads & email marketing.
• Trust- Build trust with the audience you gather and turn them as your leads
• Transaction- The final step in this funnel to convert your leads into your customers by various sales approaches.

5. Integrated Digital Marketing

In digital marketing, CATT funnels and Integrated digital marketing are complementary to each other. CATT funnel can not be executed without Integrated digital marketing and vise versa.

All the elements of Integrated digital marketing are interdependent. Whole together they run the entire process, which is called Integrated digital marketing.

6. Importance of Economics

Economics is such a subject that directly affects your business. A good Entrepreneur must have good knowledge of Economics because it helps to understand the market trend very well. Economics gives an idea about the basic components of the market such as population, per capita income, age group, demand, and supply, etc. All the elements together can predict the future market trend very well, so that a good entrepreneur can take advantage of such great opportunities to expand the business.

7. Personal Branding: Mass Trust Blueprint

Personal branding is something that pays you almost nothing initially but can give you overnight success later. That much power is personal branding. once you create your brand, it gives momentum to your business for success. Personal branding works as an intangible asset for your business exactly as goodwill. Thus you will become the brand ambassador for all the businesses you do.

Personal branding is started with the learning of a particular skill set, which will be practiced later. By doing it repeatedly, you will able to categorize yourself for a particular category of skill or product such as Digital Deepak for Digital Marketing Training in India.

One thing, always remember personal branding is something that can not be transacted in terms of money. But Personal brand is always well known rather than the Product, services or the company created by him/her. Such as Ratan Tata is more followed than the series of other Tata companies.

Conclusion

From the above discussion, we can draw some clarity of concept about how someone builds a successful business. But, the key is to have a detailed plan before starting any business with a perfect niche idea in mind. Choosing a perfect niche can give you half of the Success, as I learned from Digital Deepak Internship Programme.